Studio WIP is a venture studio that funds, designs, and co-builds impact-first startups through focused 100-day sprints. Every sprint tests a core assumption, validates user behaviour, or proves real-world impact — with measurable progress at every step.

How is Studio WIP different from other venture studios?

Studio WIP does not chase unicorns or bet on one startup out of ten. Every sprint is designed to create real behaviour change on the ground. The focus is on scaling impact — not scaling one company. WIP works across sectors, bringing cross-industry thinking into every sprint.

Who can apply to Studio WIP?

WIP works with innovators driven by creating evolutionary shifts in the behaviour of individuals, communities, systems, and environments. Founders, corporates, and impact-driven organisations across Europe, the US, Africa, and India have all run sprints with WIP.

How does a WIP sprint work?

A WIP sprint lasts up to 100 days and is built around one clear goal — test a core assumption, validate user behaviour, or prove impact potential. WIP co-builds alongside the founder with hands-on support, not just funding.

Where is Studio WIP based?

Studio WIP is headquartered in Amsterdam, Netherlands. The ecosystem is global — WIP works with startups and experts across Europe, the US, Nigeria, Kenya, South Africa, and India.

When was Studio WIP founded?

The WIP team has over 30 years of combined experience building impact through startups, foundations, and tech ventures. Studio WIP officially came together in August 2024 and has since run over 15 sprints with startups and corporates.

{ An Impact venture studio

for founders building

Measurable Change

World Impact Practice(WIP) helps founders turn hard problems into validated ventures through focused sprints, expert teams, and proof from the ground.

SPRINT WITH US

What is Studio WIP ?

An impact venture studio built around one simple belief: impact should be proven, not promised.

How we work

Co-builders, Built inside the sprint

WIP brings founders, operators, investors, and domain experts into one focused sprint. Together, we shape the problem, build what needs to be tested, and stay close until proof is clear.

How we measure

Every attempt compounds

What works gets repeated. What does not, becomes direction. Every sprint (proof or pivot) sharpens the tools, judgement, and evidence behind the next one.

How we build

Focused builds with a finish line

Every sprint is a structured, time-bound co-build (fast enough to validate, deep enough to test, without taking the company away from the founder).

How we invest

Capital with a direct line to Impact

We connect capital to measurable outcomes on the ground - not just a startup, not just a story, but evidence of change that can guide the next decision.

Sprints with organisations that take impact seriously.

From early stage startups to global institutions , WIP works with those closest to the problem and closest to the change.

Rockefeller Foundation — Studio WIP partner

Builders, sponsors, partners, researchers connected to WIP sprints .

Sprints with organisations that take impact seriously.

From early stage startups to global institutions , WIP works with those closest to the problem and closest to the change.

Builders, sponsors, partners, researchers connected to WIP sprints .

Sprints with organisations that take impact seriously.

From early stage startups to global institutions , WIP works with those closest to the problem and closest to the change.

Builders, sponsors, partners, researchers connected to WIP sprints .

Proof behind the practice

WIP's ethos and practice is built on years of fieldwork, venture-building, and impact execution across 3 decades of real people, problems, teams, and systems.

28+

years of venture building

42+

ideas shaped into action

109k

hours invested on the ground

2.8M

lives reached through past builds

28+

years of venture building

109k

hours invested on the ground

42+

ideas shaped into action

2.8M

lives reached through past ventures

Believe the evidence. Not the process

A sprint is only successful when something changes in the real world. And thats what the evidence proves.

See Ventures Shaped by WIP

Bring the problem. We’ll find the proof.

We work with founders from sharp ideas to product scale-up, always anchored in measurable change.

Start With a Sprint

The Sprint Model

One constraint. Four phases. A clear decision at the end.

Locate

We find the real constraint: user behaviour, field context, operating friction, and the outcome worth measuring.

Decision gate

Are we solving a problem that matters enough to build?

Shape

WIP brings the expertise you do not have yet - product, design, engineering, research, and domain knowledge; through our partner network. You make the decisions. We build what needs to be tested.

Decision gate

Are we still solving the right problem?

Confront

You put it in front of real users in real context. WIP sets up feedback loops and impact measurement so you capture what actually matters, not just opinions.

Decision gate

Is it shifting behaviour in the real world?

Resolve

What changed? You leave with evidence you can take to investors, partners, or your next sprint.

Decision gate

What worked, what failed, and what happens next?

The Sprint Model

One constraint. Four phases. A clear decision at the end.

Locate

We strip away the noise to find the uncertainty that matters the most.

Decision gate

What must be true for this to move forward?

Shape

We make the assumptions testable by building the smallest artefact.

Decision gate

What needs to be made real to test?

Confront

We put the artefact against reality to see the validation evidence.

Decision gate

What changed when it met the real world?

Resolve

We turn the learning into a decision of what should be tested next.

Decision gate

What is the evidence telling us to do next?

The Sprint Model

One constraint. Four phases. A clear decision at the end.

Resolve

We turn the learning into a decision of what should be built or tested next.

Decision gate

What is the evidence telling us to do next?

Confront

We put the artefact against real users to see validation evidence.

Decision gate

What changed when it met the real world?

Shape

We make the assumptions testable by building the smallest artefact.

Decision gate

What needs to be made real to test?

Locate

We strip away the noise to find the uncertainty that matters most

Decision gate

What must be true for it to move forward?

An ecosystem built for impact execution.

WIP works with practitioners, institutions, studios, and technology partners who help turn ideas into evidence.

Expert Network

Design, technology, research, strategy, operations, and the technology stack helping you sprint.

Dutch Design Foundation — WIP ecosystem partner

Rockefeller Foundation — WIP ecosystem partner

Wageningen University and Research — WIP ecosystem partner

Institutional & Impact Network

Organisations led by their domains ready to help build your idea into impact.

`Their goal is simple: help ideas move faster from problem to proof without losing rigour.`

A network built for impact execution.

WIP works with practitioners, institutions, studios, and technology partners who help turn ideas into evidence.

Expert Network

Design, technology, research, strategy, operations, and venture-building partners.

Institutional & Impact Network

Organisations led by their domains are ready to help build your idea into impact.

`The goal is simple: move faster from problem to proof without losing rigour.`

A network built for impact execution.

WIP works with practitioners, institutions, studios, and technology partners who help turn ideas into evidence.

Expert Network

Design, technology, research, strategy, operations, and venture-building partners.

Institutional & Impact Network

Organisations led by their domains are ready to help build your idea into impact.

`The goal is simple: move faster from problem to proof without losing rigour.`

Past Sprint portfolio

Every sprint is designed with founders to find the shortest path from idea to validated impact.

Renewable Energy

Circularity Prototype

Europe

70,000 visitorsl, 1530 behavior change instances and 12 stakeholder signups

Consumer Products

Support Architecture

Europe

Support architecture increased success of the next step for each invested venture by 2x

Impact Innovation

Ecosystem Mapping

Global

adfdgvadfadgadgadgda

Climate Tech

Material-Market fit

Europe

81 researched markets translated to 35 contacts and 3 material pilots.

Mental Health

MVP Build

Europe

Built with lived experience

Past Sprint portfolio

Every sprint is designed with founders to find the shortest path from idea to validated impact.

Renewable Energy

Circularity Prototype

Region

70,000 visitorsl, 1530 behavior change instances and 12 stakeholder signups

Consumer Products

Support Architecture

Region

Support architecture increased success of the next step for each invested venture by 2x

Impact Innovation

Ecosystem Mapping

Region

adfdgvadfadgadgadgda

Past Sprint portfolio

Every sprint is designed with founders to find the shortest path from idea to validated impact.

Renewable Energy

Circularity Prototype

Region

70,000 visitorsl, 1530 behavior change instances and 12 stakeholder signups

Consumer Products

Support Architecture

Region

Support architecture increased success of the next step for each invested venture by 2x

Impact Innovation

Ecosystem Mapping

Region

adfdgvadfadgadgadgda

Climate Tech

Material-Market fit

Region

81 researched markets translated to 35 contacts and 3 material pilots.

Recognised by people who know impact is earned on the ground.

Recognition from platforms, institutions, and leaders who have seen the value of WIP’s sprint-led approach to building impact.

Help more ventures move from intent to evidence.

PARTNER WITH WIP

Recognised by people who know impact is earned on the ground.

Recognition from platforms, institutions, and leaders who have seen the value of WIP’s sprint-led approach to building impact.

Help more ventures move from intent to evidence.

PARTNER WITH WIP

{ An Impact venture studio

{ An Impact venture studio

{ An Impact venture studio

for founders building

Measurable Change

Founders build it. Investors back it. Experts sharpen it.

Different entry points for the same mission: turning hard problems into measurable impact. Find yours.

If you are a founder

If you are a founder

If you are an investor

If you are an investor

If you are an expert

If you are an expert

What is Studio WIP ?

An impact venture studio built around one simple belief: impact should be proven, not promised.

How we work

Co-builders, Built inside the sprint

How we measure

Every attempt compounds

How we build

Focused builds with a finish line

How we invest

Capital with a direct line to Impact

Sprints with organisations that take impact seriously.

From early stage startups to global institutions , WIP works with those closest to the problem and closest to the change.

Builders, sponsors, partners, researchers connected to WIP sprints .

Sprints with organisations that take impact seriously.

From early stage startups to global institutions , WIP works with those closest to the problem and closest to the change.

Builders, sponsors, partners, researchers connected to WIP sprints .

Sprints with organisations that take impact seriously.

From early stage startups to global institutions , WIP works with those closest to the problem and closest to the change.

Builders, sponsors, partners, researchers connected to WIP sprints .

Proof behind the practice

WIP's ethos and practice is built on years of fieldwork, venture-building, and impact execution across 3 decades of real people, problems, teams, and systems.

28+

28+

42+

42+

109k

109k

2.8M

28+

109k

42+

2.8M

Believe the evidence. Not the process

Bring the problem. We’ll find the proof.

The Sprint Model

One constraint. Four phases. A clear decision at the end.

Locate

We find the real constraint: user behaviour, field context, operating friction, and the outcome worth measuring.

Shape

WIP brings the expertise you do not have yet - product, design, engineering, research, and domain knowledge; through our partner network. You make the decisions. We build what needs to be tested.

Confront

You put it in front of real users in real context. WIP sets up feedback loops and impact measurement so you capture what actually matters, not just opinions.

Resolve

What changed? You leave with evidence you can take to investors, partners, or your next sprint.

The Sprint Model

One constraint. Four phases. A clear decision at the end.

Locate

We strip away the noise to find the uncertainty that matters the most.

Decision gate

Shape

We make the assumptions testable by building the smallest artefact.

Decision gate

Confront

We put the artefact against reality to see the validation evidence.

Decision gate

Resolve

We turn the learning into a decision of what should be tested next.

Decision gate

The Sprint Model

One constraint. Four phases. A clear decision at the end.

Resolve

We turn the learning into a decision of what should be built or tested next.

Confront

We put the artefact against real users to see validation evidence.

Shape

We make the assumptions testable by building the smallest artefact.

Locate

Founders build it. Investors back it.
Experts sharpen it.

`Their goal is simple: help ideas move faster from problem to proof without losing rigour.`

`The goal is simple: move faster from problem to proof without losing rigour.`

`The goal is simple: move faster from problem to proof without losing rigour.`